WORKING PAPERS W-400 Marko Merisavo THE EFFECTS OF DIGITAL MARKETING COMMuNICATION ON CuSTOMER LOyALTy: AN INTEGRATIvE MODEL AND RESEARCH PROPOSITIONS W-400 ISSN 1235-5674 (Electronic working paper) ISBN-10: 952-488-009-1 ISBN-13: 978-952-488-009-1 2006.
Paper type Research paper An executive summary for managers and executive readers can be found at the end of this article. Introduction This paper provides a review of the content contributed to the Journal of Services Marketing over the period 1998-2008(1). Pasadeos et al. (1998) refer to literature investigations as the.
Phase I of Research Paper. a. Create a new product or service for an existing organization that will be the basis for your Marketing Plan Research Paper, Phases I through IV. b. For this Marketing Plan Phase I Paper, prepare a Research Paper with the following elements to include: 1) An overview of the existing organization. 2) A description of.
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The journal is devoted to international business, especially marketing and management issues. IBR is the official journal of European International Business Academy (EIBA). Contact details for submission Authors are invited to submit their papers, but before submitting, please remove all information that.
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